New Sales KPIs

  • Delivery Target

    Number of Vehicles Reported as Sold in a Month
    Target: Achieve OEM Delivery Target without Increasing Demonstrator Level
  • Market Share

    Number of OEM Vehicles Sold in a PMA / Total Vehicles Sold in a PMA
    Target: Greater than National OEM Market Share
  • Earned Share

    Number of OEM Vehicles Sold by a Dealer / Total Vehicles Sold in a PMA
    Target: Greater than National OEM Earned Share
  • Average Gross

    Total Vehicle Gross / Total Vehicles Sold
    Target: $2500 (Varies by OEM franchise)
  • Days Supply

    (Total Number of Vehicles in Stock / Total Vehicles Sold in a Month) * 30
    Target: 50 Days Supply
  • Aged Stock

    Number of Vehicles over 60 days / Total Vehicles in Stock
    Target: Less than 10%
  • Deliveries per Salesperson per Month

    Total Vehicles Sold per Month / Total Number of Salespeople
    Target: 14
  • Closing Ratio

    Number of Customer Enquires / Total Vehicles Sold
    Target: 35%
  • Floorplan Expense per Vehicle Delivered

    Total Floorplan Expense / Total Vehicles Delivered
    Target: $250 per Vehicle Delivered
  • Advertising Expense per Vehicle Delivered

    Total Advertising Expense / Total Vehicles Delivered
    Target: $250 per vehicle Delivered
  • CSI

    Number of High Scoring Customer Surveys / Total Number of Customer Surveys
    Target: Greater than OEM National CSI Average

 

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